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Archive for the ‘articles’ Category

La importancia de los motores de búsqueda en el mercadeo web

Friday, November 20th, 2009

According to Wikipedia, “search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines (yahoo, google, msn) via “natural” (“organic” or “algorithmic”) search results for targeted keywords.”

It means that the way it works is with the strict relation between search algorithms and what people search for. But it does not involve only keywords. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
Search engines are the market makers of the Internet. They connect consumers with providers at the very moment of consumer interest and enable all of us to find exactly what we want, when we want it.

Positioning is an absolutely critical component of the marketing mix. If you are not positioned to be where your customer is when your customer is ready to buy, you lose. Your competitor who is in that place at that time wins.

The first purpose of search engine optimization is to be positioned in the places where your customer is. The second purpose is to be positioned better than your competitions in these places. In the world of search engines, better means higher, and higher means a much greater probability that an individual will click on your link. While this figure varies by engine, recent search data has shown that approximately 70% of users, if they click, will click on one the first three listings in a search engine.

However, obtaining top rankings in the search engines is not an easy job, especially for some of the more competitive keywords. It will take dozens, perhaps hundreds of hours of your time, and you will have to wait two or more months to begin to see any results whatsoever. However, the return on your invested time will be more than worth your efforts. The money you save by receiving traffic at no charge instead of paying per click to receive traffic will alone make your time well spent.

Posted in articles, slides | 3 Comments »

¿Cómo elegir el logotipo correcto?

Friday, November 20th, 2009

With hundreds of logos in front of you, how do you choose a logo that’s right for your business?

  1. What do you want your logo to say?
    Create a list of adjectives (e.g. fast, healthy, credible, fashionable, serious, happy etc.) that describe your desired business image.
  2. What do your competitors’ logos look like?
    Check out your competition and see what type of logos they are using. Try to find a logo that makes your business standout from the pack!
  3. What logo colors best suit your business?
    We all have the same reaction to color. It affects our emotions. Use the color chart below as a guide. Remember to trust your instincts and first impression when looking at a logo.

Emotional Color Chart

Black
strong, powerful, credible, precise, definite, professional
Suggested Uses corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades
Red
hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming
Suggested Uses food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport
Green
nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological
Suggested Uses medical, scientific, governmental, recruitment, HR, tourism, eco-business
Blue
credible, powerful, calming, clean, focused, medical, professional, judicial
Suggested Uses medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law
Orange
fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic,
Suggested Uses childcare, food, entertainment, education, recruitment, sport,
Yellow
youthful, energetic, dynamic, encouraging, design, ideas, bright, invention
Suggested Uses signs, childcare, food, entertainment, e-commerce, new technology, auto
Purple
spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing
Suggested Uses body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga
Brown
nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable
Suggested Uses mining, construction, veterinary, financial, real estate,
White
clinical, clean, medicinal, clear, pure, spacious, simple
Suggested Uses medical, dental, scientific

Posted in articles, slides | 3 Comments »

Diseño y desarrollos multimedia

Friday, November 20th, 2009

An excellent way to promote your business or their services is on a CD Rom. You can also get your CD card, which are the best “personal or business cards.” A CD card not only has your company name printed on paper, they also carry multimedia presentations with text, graphics, photos, videos, music and even links to its current website, if you have one. Differentiated from the rest, a CD gift card to your customers allow you to keep abreast of innovations in your business.

With interactive CDs you will greatly reduce your internal costs, as the reproduction of them is significantly cheaper than the expensive and cumbersome traditional catalogs. Its uses are virtually unlimited and high impact.

Presentations for your clients and not for employees, as a tool for loyalty, training courses and training, etc..

Some of the indispensable uses and benefits are fairs, conferences, tourism and advertising in general:

* Introducing new products
* Punctual services promotions
* Product Ranges
* Portfolio Services
* Manufacturing Process
* Fact Sheets
* Workshops and training

Now with the new information technologies may have its product catalog and complete information of your company in a small CD, that’s the best presentation card that can provide their clients.

Services (multimedia area)
Design and development of interactive CDs
Creating presentations for conferences
Development CD card (Digital Cards)
Interactive Entertainment

The term Multimedia in the world of computing, is how to present information that uses a combination of text, sound, pictures, video and animation.

Among the most common multimedia computer applications include games, learning programs and reference material.

Most multimedia applications include predefined associations known as hyperlinks or links, which allow users to browse through the information intuitively.

We take this capacity for quantitative and qualitative which gives us a CD-Rom, 650 Mb, or DVD 7GB, capable of sheltering texts, photographs, drawings and computer graphics, three-dimensional images, video and animated sequences sound… With an infinite possibility of interaction between each of these resources, avoiding the traditional linear sequence of space and time.

Service editing and conducting presentations and catalogues on CD, both in format as the classic size of a credit card or visit.

Types and CD ROM formats: (variety of formats, designs and presentations)

* CD ROM Classic 120 mm
* Mini CD 80 mm
* CD CARD 60 x 85 (rectangular) mm
* Presentation standard, box or plastic bag
* Presentations with custom design kit or CD Cover

The interactive CDs are being imposed gradually as the most attractive and effective data transmission. If you want to see their website or catalogs of their products or services in an interactive CD, the possibility of including them in graphics, animation, video, professional sweepers and all multimedia elements make them a weapon in advertising and marketing first class.

To request a quote or to get a consultation on any of the services offered, you can do it from the contact link and we will respond as soon as possible.

Posted in articles | 5 Comments »

Beneficios de tener una página web

Friday, November 20th, 2009

THE GOAL
Some of the first reasons why businesses have a web site is to generate profits. However, this goal often gets lost in its own aesthetic and emotion.

Why having a Web site? Is it to make more money rather than spend it? No matter what other goals you may have to be editor of a Web site, try not to lose sight of his goal.

SIDE EFFECTS
While this is a goal of achieving greater profits, many organizations can also:

• increase the level of communications with clients
• raise their visibility with advertising (and other free shops)
• as well as improve the overall effectiveness

These positive side effects must be part of a synergy of business. Does your plan’s total Internet incorporates these concepts?

HEARINGS AND TRAFFIC
Is anyone responsible for generating an audience and drive traffic to its Web site trained? Are there people with master’s degree in analyzing sales activities that are crucial to success? Unfortunately, most companies do not have the budget or skills necessary to meet this local labour.

Fortunately, we can provide these services at a reasonable cost. For example, businesses located in these webservers reach a multi-million viewers per month. It’s very difficult for them to achieve this by themselves.

One of the most startling observations of our experience is not about Internet traffic. As we are the largest publishers of the Internet, nor the size of hearings, nor the lack of traffic have been a problem. Which is what happens when a business starts to receive this traffic on its Web site. Is anyone paying attention? Is anyone trying to communicate with their viewers? Does anyone should try to change viewers into customers?

DISCLAIMER
If you do not have any traffic, then you do not need much to worry about security and privacy. If you have traffic, or plan to generate traffic, then security and privacy if they have to do. Many companies also sacrificed its profit target. For the poor prognosis of their security needs. There are at least two areas scrutinize:

• its viewers
• its clients

BOTTOM LINE

  • The Internet is a medium that grows by the day.
  • It’s easier to find information about different products or services from home, office, etc., thus attracting new customers.
  • Because in the modern world website is the card for tabling anyone who engages in a business or profession.
  • Because we can lower the cost of our entire advertising graphics with only include the name of our website so that customers can consult all stakeholders what we want to communicate.
  • Because your web page can be your best seller.
  • Because your site is seen by millions of users.
  • Because its website will be active 24 hours a day for every day of the year.
  • Because the cost of maintaining a website is very low compared with other advertising media.
  • Because a web page, gives his company an image of modernity.
  • Because the Internet is the future and your company must anticipate its competence to gain a competitive advantage.

Posted in articles | 5 Comments »

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